Until the late ’70s, every morning village locals who traded with their earthenware pots gathered at an open space located at the extreme right of ‘Pimpal Katta’ where they would sell their wares. The place soon got its name naturally – ‘Modkeam Bazaar’. This was in the 1970s. As time went by, behind the ‘modkeo’ retailers, horticulture growers would squat with their produce and the concept of farmer’s market developed naturally.
Everyday throughout the year, come rain or shine, pottery artisans and vegetable vendors added to the numbers and the market turned vibrant. More vendors joined in, jostling for best spots, the space was in plenty, but best spots were not. It became a favourite for the local communities and for visitors in equal numbers.
The Goan sussegad culture lived on and by late noon the place would be deserted, as all would leave after the day’s work was been done. In the 80's , the Modkeam Bazaar issue reached the Goa Assembly and Margao Municipality was directed to build a full-fledged market building on the approximate 5,000 sq mt plot. The plan was initially to build ground plus one floor and subsequently 108 shed-stalls were constructed on the western side of the market building and given particularly to local fruit and vegetable vendors.